Search Engine Optimizer

  • Job typeJob type: Onsite
  • Job Duration1 year
  • Project LevelBeginner
  • Project deadlineExpired

Project Detail

What Is SEO / Search Engine Optimization?

The term “search engine optimization” refers to the process of improving a website’s ranking on search engines.  In simple terms, it refers to the process of upgrading your website in order to boost its exposure whenever consumers use Google, Bing, and other search engines to look for products or services linked to your company. The higher your site’s exposure in search results, the more likely you are to draw attention and bring new and existing clients to your company.

Graphical image of Search Engine Optimizer

Work Mechanism Of SEO?

Machines crawl web pages throughout the internet to discover what information they include and, as a result, what the pages are about, for search engines. To acquire as much detail as possible, such bots scan the code, gathering up written words, photos, videos, and other elements that display on websites. Researchers add these sites to their index once they’ve acquired sufficient information about the type of material available on each page and judged that the material will be beneficial to their searchers. A search engine’s index is essentially all conceivable web outcomes that it keeps in order to present to a potential searcher. Google doesn’t reveal details about its algorithm or method, it’s impossible to know exactly what elements influence indexing and ranks. As a result, SEO isn’t a flawless technique, and while all improvements appear to be in place, seeing results usually necessitates patience and continuous tweaking.

Responsibilities Of Search Engine Optimizer:

To get the most out of paid search advertising, run experiments, collect and evaluate data and outcomes, and spot trends and insights. Website analytics and PPC initiatives and campaigns should be tracked, reported, and analyzed. Manage campaign costs while staying within budget, forecasting monthly costs, and settling differences.

  • Copy and landing pages should be optimized for search engine marketing.
  • Continue to research, expand, and optimize keywords.
  • Investigate and apply suggestions for search engine optimization.
  • Investigate and evaluate the advertising connections of competitors.
  • Create a link-building strategy and put it into action.
  • Assist the development team in ensuring that SEO best practices are applied correctly to freshly produced code.
  • Collaborate with editorial and marketing departments to optimize content production and programming for SEO.


  • The SEO expert that has been proven
  • Proven SEM experience with Google, Yahoo, and Bing PPC campaigns.
  • A thorough understanding of performance marketing, conversion, and online customer acquisition are essential.
  • Extensive knowledge of website analytics software (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of bid management software (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • A/B and multivariate experimentation experience
  • Working knowledge of HTML, CSS, and JavaScript development, as well as the limitations of each.
  • Understanding of search engine algorithms and ranking considerations
  • Keep up with the newest SEO and SEM developments and best practices.
  • A bachelor’s or master’s degree in a quantitative, test-driven subject is required.

Increased visibility, or making it simpler for customers to find you whenever they look for anything you have to offer, is one of the most crucial tasks of SEO. Your rating is directly proportional to your exposure. It’s critical to improve your organic webpage ranking since the more you rank on a search engine result page (SERP), ever more probable prospects will discover you and click through to your site. The more effective your SEO efforts are, the higher your position and visibility will be, which would be especially essential given that a quarter of web users never get past the first SERP.

 If you are looking for a Search Engine Optimizer job here in Nepal contact us at +977-1-4720270. And know more about us.

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