Able to get the most out of paid search advertising, run experiments, collect and evaluate data and outcomes, and spot trends and insights.
Able to manage campaign costs while staying within budget, forecasting monthly costs, and settling differences.
Copy and landing pages should be optimized for search engine marketing.
Able to research, expand, and optimize keywords.
Able to investigate and apply suggestions for search engine optimization.
Able to investigate and evaluate the advertising connections of competitors.
Able to create a link-building strategy and put it into action.
Should have a thorough understanding of performance marketing, conversion, and online customer acquisition.
Should have extensive knowledge of website analytics software like Google Analytics, Net Insight, Omniture, Web Trends.
Should have a knowledge of bid software solutions like Click Equations, Marin, Ken shoo, Search Ignite).
Should have understanding of SEO optimization and performance considerations.
Junior: 1-2 Years, Intermediate: 3-5 Years, Senior: 5-10 Years
– Problem Solving Skills
– Critical Thinking Skills
– Communication Skills
– Organization Skills
– Emotional Intelligence